Apple's brand name is an asset that is arguably worth more than $100 billion. On Tuesday, Harris said Apple dropped to number 29 in its latest Reputational Quotient Poll, a big drop from Apple's number 2 ranking in 2016, and an early warning that missteps can ruin even a brand name like Apple.
Apple's brand name is an asset that is arguably worth more than $100 billion. On Tuesday, Harris said Apple dropped to number 29 in its latest Reputational Quotient Poll, a big drop from Apple's number 2 ranking in 2016, and an early warning that missteps can ruin even a brand name like Apple.
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